The New Story Model Program Is Here!

We’re excited to announce that the Story Model Program has a new chapter and we’d love you to be part of it!

Our new movement, Heartfelt, is looking to feature fashion-forward women living real, inspiring lives. We believe you each have a beautiful story that starts with your style.

Starting January 2018, 10 inspiring women will be selected each month to receive a free pair of Laurie’s celebrated denim and will be featured across our digital channels and QVC. In addition, all women who apply will receive a special invite from Laurie to join a private Facebook Community where you’ll be joined together with real, inspiring women everywhere and have the chance to receive free styles and awesome giveaways all year long! Laurie will be connecting specifically with this group on an on-going basis, sharing tips, giving sneak-peeks and even asking for your help in designing future styles!

We hope you’ll take the time to apply to be part of our new Story Model Program and we look forward to getting to know each of you!

Click Here To Apply!

Getting Red Carpet Ready with Laurie

Laurie has attended many Awards shows over the years, so when it comes to getting ready, (and getting un-ready at the end of the evening) she’s got it figured out! In the below clip, Laurie shares a few Red Carpet Ready tips with QVC, from picking out the perfect dress all the way to getting back in your jeans at the end of the night — with In-N-Out Burger in hand! Check out the video below, and some behind-the-scenes photos from our shoot with QVC! In love with our brand new Bell Sleeve Blouse with Jeweled Collar? Shop the look here!


Hair up or hair down? Laurie’s favorite style is always up!

We believe you should always dress your mood and feel comfortable in what you’re wearing.

No “Getting Ready” Party is complete without wearing your favorite, most comfortable pair of denim!

Our favorite post-Awards adventure: In-N-Out Burger drive thru!

While fancy dresses are fun, we love the look of everyday glamour, pairing our beautiful new Bell Sleeve Blouse with Jeweled Collar with our Ankle Skinny Jeans.