Inspired by the easy glamour of Southern California, Laurie Felt – Los Angeles (formerly Hot in Hollywood), is a collection of feminine, timeless fashion that gives you the freedom to move and feel. Whether it’s how you feel in your jeans or those unexpected moments in life that catch you by surprise, the way you feel matters. Designed by fashionable businesswoman and LA native Laurie Feltheimer and exclusive to QVC®, the cornerstone of the brand is ultra-soft premium denim, complemented by beautiful tops made just for you. Laurie Felt – Los Angeles is made by and for fearless women who want to feel glamorous every day and let their style show the world just how great they’re feeling.
Laurie Feltheimer is every woman’s inside access to the easy glamour of Southern California. Widely known as a style connoisseur, Laurie launched her successful fashion line, Hot in Hollywood, on HSN in 2002. In 2016, Laurie brought her line to QVC, focusing on her premium, fashion-forward denim made with revolutionary material, and superior quality. Laurie’s collection also includes stunning knits and woven tops that pair beautifully with her denim.
Prior to her career as a lifestyle designer, Laurie worked in the finance industry as a Variable Annuities Wholesaler, building a strong foundation in business and sales. She completed her education at UCLA, graduating with a degree in political science and business administration.
Laurie has appeared on numerous TV shows as a fashion and style expert, including The Wendy Williams Show, FOX Business, CNBC, The Big Idea with Donnie Deutsch, KTLA, among many others.
Laurie is married to Lionsgate CEO Jon Feltheimer and together they are raising their children in Los Angeles.
Andrea and Emma are Laurie’s right-hand women.
Andrea (left) is our VP of Brand and Production. After starting her career at GE and working in the Consumer Insights industry to help Fortune 500 companies understand their customer base, Andrea discovered her true passion: building real connections between people (including brands) in a digitally connected world. Andrea is thrilled to bring this passion to life at Laurie Felt – Los Angeles, where she works with Laurie on a daily basis to build a meaningful fashion brand inspired by our customers. Outside of work, Andrea enjoys practicing and exploring all forms of yoga and volunteers weekly to teach yoga and meditation for her local community in Santa Monica, California.
Emma (right) is our Manager of Brand and Production. Prior to joining the Laurie Felt team, Emma worked for a Strategic Communications firm where she helped in event coordination for everything ranging from pop-up concerts, to political campaigns, to nonprofit programs – which helped her sharpen her eye for details. Everyday, Emma works hard to manage the ins and outs of the production of all future Laurie Felt – Los Angeles styles. In addition, she is the woman behind-the-scenes at every on-air show, helping Laurie bring you our latest styles each month. Outside of work, Emma loves to travel, and explore her new city, Los Angeles, with friends.
Every day in nine countries, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. We’re so proud and excited to be a fashion brand for QVC.