We are a Heartfelt brand.
We design jeans with the qualities we look for in others, and in ourselves.
You are the force behind our jean. The mastermind within. The one who can inspire us to come together, to support one another and rise to unimaginable heights. It’s you who needs to be in the spotlight, shining with all your strength and conviction, beauty and heart. We know you’re ready. We’ve got your back.
But that’s not all — we’re also sending you forward.
Meet Our Team
Laurie Felt
Laurie is the founder of our brand and a true denim devotee. She started designing nearly 20 years ago with a dream to bring glamorous styles to women of all walks of life.
Andrea S
Andrea is our VP of Brand and back up on-air guest on QVC! Andrea put her heart and soul into building this brand, inspired by and created for, empowering women everywhere.
Emma
Emma is our Product Manager, working hard behind-the-scenes on production of our denim and tops. Emma also works as Laurie’s producer for her on-air shows.
Sophia
Sophie is our Brand Coordinator. This incredibly talented gal knows the devil is in the details and juggles many jeans with grace and kindness.
Heidi
Heidi is our Brand Ambassador. She is a fierce fashion blogger and closet organizer outside of representing Laurie Felt!
Andrea C
Andrea C (AC) is our Customer Experience Manager. In addition to leading a 5-star service strategy, she is a master editor and writer for the brand.
