The New Story Model Program Is Here!

We’re excited to announce that the Story Model Program has a new chapter and we’d love you to be part of it!

Our new movement, Heartfelt, is looking to feature fashion-forward women living real, inspiring lives. We believe you each have a beautiful story that starts with your style.

Starting January 2018, 10 inspiring women will be selected each month to receive a free pair of Laurie’s celebrated denim and will be featured across our digital channels and QVC. In addition, all women who apply will receive a special invite from Laurie to join a private Facebook Community where you’ll be joined together with real, inspiring women everywhere and have the chance to receive free styles and awesome giveaways all year long! Laurie will be connecting specifically with this group on an on-going basis, sharing tips, giving sneak-peeks and even asking for your help in designing future styles!

We hope you’ll take the time to apply to be part of our new Story Model Program and we look forward to getting to know each of you!

Click Here To Apply!

Getting Red Carpet Ready with Laurie

Laurie has attended many Awards shows over the years, so when it comes to getting ready, (and getting un-ready at the end of the evening) she’s got it figured out! In the below clip, Laurie shares a few Red Carpet Ready tips with QVC, from picking out the perfect dress all the way to getting back in your jeans at the end of the night — with In-N-Out Burger in hand! Check out the video below, and some behind-the-scenes photos from our shoot with QVC! In love with our brand new Bell Sleeve Blouse with Jeweled Collar? Shop the look here!


Hair up or hair down? Laurie’s favorite style is always up!

We believe you should always dress your mood and feel comfortable in what you’re wearing.

No “Getting Ready” Party is complete without wearing your favorite, most comfortable pair of denim!

Our favorite post-Awards adventure: In-N-Out Burger drive thru!

While fancy dresses are fun, we love the look of everyday glamour, pairing our beautiful new Bell Sleeve Blouse with Jeweled Collar with our Ankle Skinny Jeans.


The Denim Games: Silky vs Classic

If there’s one thing our founder Laurie is most passionate about, it’s denim. Designing the perfect, everyday jean that can be worn for all occasions is something Laurie has been working on for nearly 20 years. We’ve put our hearts into developing two strong, stunning fabrications we call Silky and Classic. Think of the silky as the silk blouse in your closet and the classic as the crisp white blouse – both key to your wardrobe, but for different reasons.

Below we’ve turned these two jeans inside out, putting them head-to-head in the denim games to help you find that perfect pair of denim for your everyday life.

Meet the Silky

The silky is our revolutionary, ultra-soft pull-on jean. Our silky denim gives you a beautiful shape and has the stretch and recovery to keep that shape intact, wear after wear.

Here are some fun facts about our Silky Denim:

They pull-on — and stay on.
We’re all about using technology to its maximum, creating special fibers that give a firm hold and an amazing recovery every single time. It’s all in the construction. The higher the construction, the tighter the weave, the softer the fabric, the higher the quality. All cars drive, but a Bentley drives better than a Volkswagen… same concept.

“There is so much stretch that just the slightest little shimmy gets you in. Once you’re in, everything looks lifted, shaped and great at the start of the day and when the day ends,” said QVC show host Jennifer Coffey, after rocking a pair of our Silky Slim Pull-On Jeans on air.

They look good — and feel great.
Made of Rayon, Cotton, Poly and Span, these four materials combine to create the soft, silky feel fans have come to describe as magic. This forgiving fabric gives you a lean, clean, smooth silhouette and bounces everything to the back – where it belongs! While they look like a fully-fashioned, five pocket jean, they feel like your most comfortable yoga pant. Trust us, you’ll want to wear them every time you open your closet, whether you’re going out for a nice meal or heading to the airport for a long flight.

Meet The Classic

Our classic is a fan favorite, known for its casual look and California charm. Our most famous classic style is for sure the boyfriend jean. This loose-fitting, feminine (a feminine boyfriend? Yep!) style has been flying off the shelves since our start with QVC!


Here are some fun facts about our Classic Denim:

They’re classic, but comfortable.
We know it’s what’s on the inside that matters. Our classic denim is made of 98% cotton and 2% spandex. But not all cotton is created equal. We use beautiful high-twist quality cotton paired with the same Vital Stretch Technology spandex we use in the Silky Denim to give it a bit of a stretch but more of a comfort stretch.

“It’s just enough to have give, but it still feels like classic denim, said QVC show host, Leah Williams while showcasing our Classic Denim Embroidered Ankle Jeans.

They’re traditional, but modern.
This traditional fit is a fully-fashioned, five pocket jean with a zipper and a button, unlike our sly silky. And while they’re traditional in style, we’ve worked hard to give them a modern, feminine appeal that looks great in both heels and tennis shoes!

So there you have it.

The Denim Games are complete with no clear winner – just two fabrications that both deserve high honors for their incredible style and comfort, at a price point that can’t be beat.

In love with the silky? It happens. Our brand new silky style, the Silky Denim Boot-cut Pull On Jean is now available on

Craving the classic? We’re with you. Be sure to check out our Classic Denim Boyfriend Jean now for sale on

We’d love to hear which style is your favorite in the comments below!